Search Engine Optimization

New York Search Engine Optimization

A web presence or mobile app will not do your business much good unless it is marketed properly to attract an audience. But mere number of visitors mean nothing unless they are looking for what you offer. This is why purchasing programs that simply send you traffic is useless.

Enter Search Engine Optimization (SEO), a process of “optimizing” your website so it is indexed by search engines and favorably ranked in the search results for the keywords or phrases relevant to your business. SEO is a fairly complicated task since search engine algorithms change frequently and the SEO expert needs to be aware of this and adjust the website so it increases or at the very least maintains its rankings. There are 2 types of SEO, both of which should be included in any package you purchase.

On Site SEO – this entails tweaking your website with the proper keywords, phrases, meta tags etc. and writing new content or adjusting existing content to make the site search engine friendly. It also includes creating a site map and submission to search engines.

Off Site SEO – involves manual link building programs to ensure the site gains popularity throughout the net. This is an important factor in search engines ranking your site.

Novel App Solutions all the necessary detailed SEO tasks to ensure that your website attracts qualified visitors who are actually looking for the products and services you offer. Contact us today for a free, no obligation, consultation on your web marketing needs.